Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. One of the ways FireLite Studios can help you is to create presence for your business through advertising in Magazines, Newspapers, Brochures, Catalogs or just the basic Flyer.
Print advertising, in most cases, remains the most effective way of communicating your message. Whether it's a small black-and-white ad or a full-color, full-page layout, our graphic artists and designers can prepare an ad that is not only memorable, but one that creates results. We're able to operate on a per project basis or design an entire campaign just for you.
Newspaper Advertising
For many types of businesses, newspaper print advertising remains the most effective way of communicating your message. Most newspapers in your area have an 80% or better penetration rate into the public. 92% of the estimated 27,000 residents that live in Summit County read the Summit Daily and pick it up from one of the 450+ distribution sites. Now imagine what the right ad in the local paper can do for your business.
Magazine Advertising
There are hundreds of consumer publications available for your target message. Numerous business-to-business publications can reach anyone from auto mechanics to zoologists. Consumer publications allow you to target your message by demographics. You can select publications aimed at teens, women, Hispanics or virtually any group. We guarantee that there's a publication perfect for your message.
Brochure Creation
Brochures are the spearhead of marketing efforts. Their purpose is not only to inform the customer about the products or services you offer, but also to create awareness of everything your business has to offer. Brochures are a great way to remind customers of your business and provide the right amount of information so that a customer can make an informed decisions. Our approach to brochure design revolves around these concepts and around one key element: your own input.
Catalogs
Having a catalog gives you the ability to promote your products outside of your location. Catalogs can be made to support your online website or made printable to send out to all of your customers. When a brochure won't hold every product that you have, a catalog is the right way to go.
Almost 90% of customers that purchase a product or service read about it in some form of advertisement or another. Think about every time you've gone into a store to purchase something.... how did you find out about it?
1- Advertise to Reach New Customers.
Your market changes constantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn't consider your business a few years ago may be a prime customer now. The Census for Summit County shows an average Retail Sales Per Capita of $20,649. To what lengths would you go to ensure some of that Per Captia reaches your business?
2- Advertise Because Your Competition is.
There are only so many consumers in the market who are ready to buy at any one time. You'll need to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.
3- Advertise Because it Pays Off.
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A five year survey of more than 3,000 companies found Advertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, averaged sales decreases of 45%. Keeping your advertising budget or even increasing it will pay off over the long term of your business.
4- Advertise to Generate Store Traffic.
Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into the store, the more possibilities you have to make sales and sell additional merchandise. For every 100 items that shoppers plan to buy, they make an additional 30 impulse buys. Creating awareness about your business is the first step.
8- Advertise Because There is Always Business to Generate.
Your doors are open. Salespeople are on the payroll. Even the slowest days produce sales. As long as you're in business, you've got overhead to meet and new people to reach. Advertising can generate customers now and in the future.
Testimonials
“I met Lloyd through a leadership seminar and encouraged him to follow his dreams! The website that he designed for me is nothing short of amazing and constantly receives compliments on it. I plan on keeping Lloyd on for all my future needs! "
-Melinda Romig
Company News
05.25.2010
FireLite Studios joins the Summit County Chamber of commerce. Open to serve all of Summit County's needs.
05.25.2010
FireLite Studios opens it's doors in Summit County.
Contact us
FireLite Studios, LLC.
PO Box 2703
Dillon, Colorado 80435
PHONE: 720.339.3398
E-mail: lloyd.boyette@firelite-studios.com
